ABC Information is taking even somewhat extra time to take pleasure in “The View.” The long-running daytime chat present is ready to broaden to the weekends beginning Jan. 11. “The Weekend View” is a half-hour that may air on streaming platform ABC Information Dwell and have the present’s Friday panel, which incorporates moderator Pleasure Behar, together with co-hosts Sunny Hostin, Sara Haines, Alyssa Farah Griffin and Ana Navarro.
“The Weekend View” will premiere at 7:30 a.m. Saturdays on ABC Information Dwell, then run all through the weekend. The present will embody an prolonged “Sizzling Matters” phase — taped on Friday after the common “The View” broadcast. It can additionally embody clips from the talker’s companion podcast, “Behind the Desk,” which options government producer Brian Teta and “The View” co-hosts as they discuss in regards to the week’s prime pop-culture tales.
“It’s a chance for us to increase the dialog, give viewers extra of what they love from the connection they really feel for the present,” stated Karin Gilford, senior vice chairman of Digital Media, ABC Information Group and Disney Leisure Networks. “We actually assume ‘Weekend View,’ along with what we’ve achieved on podcasting — we’ve all the time had an important quick kind and social presence for the present — is sort of the subsequent frontier.”
“The Weekend View” will probably be produced by “The View” group, together with Teta, government broadcast producer Robin Hommel and director Sarah de la O.
“Along with having its most-watched linear season in 4 years, ‘The View’ is discovering success assembly viewers wherever they get their content material, from podcasts to YouTube, and now with new unique streaming content material for the weekend on ABC Information Dwell,” Teta stated.
As for the combination of content material on the brand new half-hour, Gilford stated “The Weekend View” received’t be as politics-heavy because the weekday “View,” taking a web page from different ABC Information Dwell weekend programming. That features “GMA Life,” which can be a extra lifestyle-oriented weekend version of “Good Morning America.”
“We’re following what we’ve seen achieve success on ABC Information Dwell on the weekends,” she stated. “On Saturdays and Sundays, it’s form of the extra a lighter really feel. They’re nonetheless protecting all of the tales of the week, however in somewhat little bit of a unique tone. So it’ll be the identical present format. We’ll cowl the new subjects, however it can lean somewhat bit extra into popular culture on the weekends.
“I believe individuals like to listen to what the hosts must say about a wide range of subjects,” she added. “The weekends are additionally when all people’s typically taking a break. So it’s a chance to spotlight a few of the stuff the present covers all through the week, that’s perhaps not all the time in a few of these politics arenas.”
As a part of the launch, RoC Skincare signed on to function unique sponsor of “The Weekend View.” That marks the primary time ABC Information Dwell has sealed an built-in model sponsorship.
“I believe that’s even tremendous modern, determining methods to convey advertisers together with us which are excited in regards to the content material,” Gilford stated. “Take beloved exhibits, expertise you already know, which have fascinating factors of view, and provides audiences extra entry to that expertise in locations and codecs that they’re enthusiastic about.”
Moreover ABC Information Dwell — which is out there on Disney+, Hulu, YouTube, ABCNews.com, the ABC Information and ABC Information Dwell apps and elsewhere — “The Weekend View” will stream on ABC-owned stations streaming channels. There’s an opportunity for it to additionally develop into accessible on different platforms as properly, Gilford stated.
“We’re going to begin in streaming, however we’re trying on the ecosystem,” she stated. “ what’s the suitable technique for placing it on VOD, which platforms. And the way we take this stuff and atomize them well onto social, primarily based on consumer demand. You’re going to see much more of that from us subsequent 12 months.”
Moreover “The Weekend View” and “GMA Life,” different ABC Information Dwell programming contains “Prime with Linsey Davis,” “ABC Information Dwell Reviews,” “ABC Information Dwell First” and “ABC Information Dwell Weekend.”