Roku reached greater than 90 million streaming households within the first week of the brand new 12 months.
For the third quarter, streaming tech large Roku reported streaming households of 85.5 million. In keeping with Roku’s Tuesday announcement, it ended 2024 with 89.8 million streaming households, including the rest that pushed it over the 90-million mark within the first seven days of January.
“Roku’s intensive scale units us aside within the streaming business, with extra engagement than every other TV OS platform within the U.S.,” Roku CEO and founder Anthony Wooden mentioned. “Because of our laser concentrate on simplifying and enhancing the streamer’s journey, Roku is the popular alternative for thousands and thousands of viewers. I’m grateful to our prospects, companions, advertisers, and workers for serving to us attain this notable milestone.”
When unveiling its Q3 2024 outcomes again in October, the streaming tech firm mentioned it can cease recurrently reporting its streaming households — saying that it’s not a related metric — just like Netflix’s introduced plans to discontinue reporting subscriber figures quarterly.
At the moment, Roku mentioned it “will proceed to develop streaming households” and can announce key milestones comparable to reaching the 100 million mark, a metric it expects to hit by early 2026.
“Whereas a big portion of our Streaming Family progress is in our worldwide markets, nearly all of our Platform income is presently generated within the U.S.,” Roku mentioned in its Q3 shareholder letter. “Due to this fact, as we proceed to develop internationally, Streaming Family progress will not be consultant of Platform income progress.”