Understanding Revealed Preference Theory and Utility in Consumer Choice

Understanding Revealed Preference Theory and Utility in Consumer Choice

In microeconomics, understanding how consumers make decisions and choose between different goods is central to analyzing market behavior. Two important concepts in this regard are the utility theory and the revealed preference theory. While utility theory seeks to quantify or rank the satisfaction a consumer gets from consuming goods, revealed preference theory bypasses subjective satisfaction … Read more

Oregon’s Largest Natural Gas Utility Hasn’t Actually Gone Green — ProPublica

Oregon’s Largest Natural Gas Utility Hasn’t Actually Gone Green — ProPublica

ProPublica is a nonprofit newsroom that investigates abuses of power. Sign up for Dispatches, a newsletter that spotlights wrongdoing around the country, to receive our stories in your inbox every week. Reporting Highlights Soothing Message: NW Natural’s “Less We Can” campaign promoted renewable natural gas as: “Change for the better. Without changing a thing.” Failure … Read more