What can marketers learn from the Caitlin Clark vs. Angel Reese basketball rivalry? Focus on intersectionality
Credit: Pixabay/CC0 Public Domain Researchers from University of Washington, Loyola Marymount University, and University of Texas-Austin have published a new study that provides a framework for how marketing research can better incorporate intersectional marketing practices. The study, appearing in the Journal of Marketing, is titled “Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers” and … Read more