Understanding Revealed Preference Theory and Utility in Consumer Choice

Understanding Revealed Preference Theory and Utility in Consumer Choice

In microeconomics, understanding how consumers make decisions and choose between different goods is central to analyzing market behavior. Two important concepts in this regard are the utility theory and the revealed preference theory. While utility theory seeks to quantify or rank the satisfaction a consumer gets from consuming goods, revealed preference theory bypasses subjective satisfaction … Read more

The state of the American consumer in a single quote

A version of this post was originally published on Tker.co. Every once in a while, we’ll get a single anecdote that succinctly reflects a much bigger story in the economy. Last week, we got such a perspective from Walmart CFO John David Rainey after the release of the company’s second quarter financial results. Via WSJ … Read more