MSNBC anchor Rachel Maddow responded to the election results by saying she was given “marching orders from nature” to protect democracy from its president-elect because “that’s what we’re here to do”.
“Half the world went to sleep sad tonight but woke up tomorrow with a new sense of purpose,” he told viewers.
In fact, many people in the country were seeing someone else.
Ratings on Maddow’s weekly show and MSNBC as a whole have fallen since Trump swept the election, winning the popular vote and seven close battleground states.
Republicans won back the Senate and would retain control of the House of Representatives.
Maddow, who was once called by a magazine writer as the “wonkiest anchor on television”, is one of the highest paid and, according to Fox news, earns a reported salary of $25 million for a five-year contract.
Bob’s Burger’s hits the numbers
However, the newspaper reports that his salary was reduced from $30 million as part of a new contract this month.
The pay cuts come as Democrat approval ratings are falling rapidly.
The Rachel Maddow show, which has been on the air since 2008, attracted 1.5 million viewers when it aired on Monday, beating episodes of Bob’s Burgers and Family Guy, tongue-in-cheek animated comedies for adults, alike. time slot.
Among the 25 to 54 keys, most sought after by advertisers, the game attracted 84,000 viewers.
MSNBC overall lost 47 percent of its audience from election night compared to the rest of the year, data from Nielsen Media Research shows.
It averaged 497,000 daily viewers, of which only 49,000 were aged 25-54.
Rachel Maddow on The Late Show with Stephen Colbert – CBS Photo Archive
Since Trump’s victory became clear, the audience’s judgment has been swift and brutal.
CNN, a competing independent network, has seen its 33 percent decline in daily viewers — which is significant, but less pronounced than MSNBC.
Broadcasting is being dragged down – and the most lucrative and well-known may be to blame.
Maddow speaks emotionally and quasi-religiously about the causes she takes on.
He wears his emotions and political interests – the two are rarely separated – on his smart black blazer sleeve.
In a country that has been moving toward Mr. Trump since 2016, Maddow is at risk of being pushed into political irrelevance as she is abandoned by the left wing.
The left-leaning viewers are tired of the disagreements caused by the inauguration of Mr. Trump, or growing wiser on the fact that Maddow’s fake preaching left will not help the Democrats win the election.
In 2018, amid reports that children who crossed the border illegally were taken from their parents and kept in cages as part of the Trump administration’s “family separation” policy, she broke down in tears.
“Trump administration officials have been sending babies and other young children -,” he said before breaking off and putting a hand over his mouth. “Up to three—” and stopped again.
MSNBC
Finally he was forced to hand it over to Lawrence O’Donnell, a military veteran who was waiting facing the camera.
Joe Biden dropping out of the presidential race in June to pass the baton to Kamala Harris also drew attention.
“There is not one single thing that he has done in his entire career that is a greater or more important service and sacrifice for this country than what he did today,” Maddow said, her voice shaking throughout the monologue.
MSNBC
There are several who raised their eyes to the sky – or the ceiling of the studio – when he talked about how “Mr. Biden’s great power is lacking”.
The 81-year-old president was forced by his party to step aside after a bitter debate following three weeks of pressure and threats from the Democrat camp.
In fact, Mr. Biden falling on his own sword and Maddow’s high profile over Mr. Trump’s apparent threat to American democracy did nothing to stop the Republicans from returning to the White House.
Cleaning up pro-Trump comments
Along with his colleagues at MSNBC, the news anchor tried to maintain the purity of the broadcaster and to clean up the voices related to Mr. Trump.
Maddow was one of several big names to come out against the hiring of Ronna McDaniel, the former head of the Republican National Committee, as an analyst for MSNBC’s cable affiliate NBC News.
The administration seemed to want a right-wing voice that could speak to Trump’s party in the presidential election, where he blew his Republican rivals out of the water to take over the presidency.
Maddow responded in a typical way. “I mean, you wouldn’t hire a smart person, you wouldn’t hire a mobster to work in the DA’s office, right?” he said.
“You can’t hire a cashier to work as a TSA screener. And so I see the decision to put him on the payroll, it’s inexplicable, and I hope they reverse their decision. “
Ms. McDaniel was offered a contract, but did not take the job.
Vadivelu Comedy Fox News
One of the biggest beneficiaries of Trump’s election victory was Fox News, which beat its competitors by drawing 10 million viewers on election night and seeing its audience increase by 24 percent in the weeks since.
Besides winning the battle for ratings, many of the activists and activists are being taken off the air and into the new administration – especially Pete Hegseth, who has been nominated as defense secretary. Fox seems to have a finger on the American zeitgeist.
When Elon Musk publicly considered buying MSNBC, Joe Rogan, a podcaster, joked that he would take Maddow’s job — as well as sign her black suit — to the struggling broadcaster.
“If you buy MSNBC, I want Rachael Maddow’s job. I will wear the same clothes and glasses, and I will tell the same lies,” he told billionaire Tesla.
Musk buying MSNBC at this point seems unlikely, and Maddow’s audience could return in droves following a widely-contested election defeat.
But it does mention that Rogan and other “alternative media” numbers are going up – and they haven’t been since Trump’s victory. MSNBC and Maddow, once fixtures in the media and blocked by devoted viewers, suddenly look vindictive.
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