McDonald’s is planning to offer customers savings in the form of “McValue” deals in 2025, the food giant announced on Friday.
It’s part of an effort to keep consumers eating burgers as some Americans lose their taste for fast-food amid rising prices even when it’s often cheaper to eat alternatives.
The McValue platform will be available in restaurants nationwide starting January 7, the company said.
It will include McDonald’s $5 meal planThe company started in June. That offer includes either a McDouble burger or a McChicken sandwich, four chicken McNuggets, a small order of fries and a small drink.
In addition, the new McValue platform will deliver exclusive offers through a mobile app, and local food and beverage deals. New buy one, add another $1 is also part of the giveaway. It serves popular breakfast, lunch and dinner items such as breakfast sandwiches, nuggets and burgers. When customers buy a full-price item from the McValue menu, they can add another item for just $1.
“When it comes to value, we know that there is no one-size-fits-all. We have worked closely with our advertisers to create a new environment that will allow our customers to define value on their own terms,” Joe Erlinger, president of McDonald’s USA said in a statement. “From deals on to-go ordering to global favorites like the $5 Meal Deal, we’re excited to offer fans more ways to save every time they visit one of our restaurants.”
McDonald’s CEO Chris Kempczinski acknowledged on the company’s third-quarter earnings call last month that “the restaurant leadership gap has narrowed” and that it is focused on improving its value proposition. Company officials at the time pointed to plans to introduce the McValue platform in early 2025.
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