If I Could Buy and Hold Only One Stock, This Would Be It

Let’s try a few ideas to try. What if I could only buy the stock today and have to hold it forever?

What tick can withstand the greatest pressure? I would need a business with the fortitude to stay fit for decades. It should work in many different areas and sectors, giving my one-ticker portfolio a similar diversity. And of course, I would like a company with global leaders. That team will be trusted with my entire imaginary nest egg, after all.

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It may be a cop-out to choose a fund. The exchange-traded wallet is next S&P 500 (SNPINDEX: ^GSPC) A market index would certainly fit the bill with rapid diversification and unlimited staying power. It also acts as a one-stop shop in many ways, and can easily be sold. But again, that Vanguard S&P 500 ETF (NYSEMKT: VOO) it is definitely not the same stock. Therefore, it does not conform to the rules of my simple reasoning experiment.

At first, I thought of several mobile technology giants. Amazon (NASDAQ: AMZN) it would give me access to e-commerce, physical retail stores, artificial intelligence (AI) and cloud computing, shipping services, etc. Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) with a heavy focus on online search and advertising, supported by digital video platforms, Android’s mobile computing, the recently launched robo-taxi service, etc. Both companies look ready to stay in business and surprise customers with new business ideas for a long time.

But that still doesn’t feel right for this experiment. Alphabet and Amazon can only offer a limited amount of diversification, far from the immediate safety offered by an index fund.

That requirement narrows down my list of possible stock picks dramatically. Finally, there is only one company that can do what I want. Hello there Berkshire Hathaway (NYSE: BRK.A) (NYSE: BRK.B) — the closest thing to a fund in the form of a single company.

First and foremost, Berkshire’s diverse business portfolio is legendary. It’s an insurance company at heart, with auto giant GEICO and 13 other comprehensive insurance brands. But the company also owns Duracell batteries, BNSF railroads, Kraft Heinz in your refrigerator and Dairy Queen for takeout, and much, much more. I counted about 70 brands on Berkshire’s list of companies under its control.

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