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If you want to reach the Coca-Cola bottles, you need to pay attention. Your favorite brand is currently in trouble making promises about packaging portability and failure.
According to a study published by Science Advance this year, 56 brands managed by the Coca-Cola Company are responsible for more than 50% of the world’s plastic pollution. After committing to use 50% recycled materials in its packaging by 2030, the business has changed its voluntary environmental goal to try for 35% to 40% recycled materials by 2035.
In a recent press release, Coca-Cola announced that “this change is guided by lessons gathered through decades of work in sustainability, regular evaluation of progress, and identified challenges. Achieving these goals requires continued investment in infrastructure development, enabling policy and collaboration with bottlers , industry peers, local governments, and the public.”
But this thinking is not enough for people who shared their great disappointment in the news in the comment section of Coca-Cola’s recent Instagram posts. “What about your intention to repeat? Why don’t you leave quietly?” one Instagram user wrote. “Stop making so much plastic!” someone said they plan to “reject” the company.
People are accusing Coca-Cola of greenwashing, a method started by environmentalists in the 1980s which, according to the United Nations, is shown when companies mislead the public into thinking that their business is doing more to solve the problem of climate change than it is.
In a press release, Break Free, an international organization working towards a future free of plastic pollution, said, “Coca-Cola’s decision to abandon its packaging goals is not about greenwashing – cheating the environment…” The statement also said. , “If they can’t keep their bottom-line commitments, can they claim to care about solving the global plastic problem?”
I guess we’ll wait and see.
Further Reading
Why People Are Digging Their Seltzer After A Disturbing Study
Most Effective Water Filters – And Which Are The Best?
The Ball Just Dropped the Best Mason Jars for Its 140th Anniversary (“So Iconic!”)
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