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Starbucks revealed the date it’s going to maintain Pink Cup Day this 12 months.
The 2024 version of Pink Cup Day will happen on Thursday at collaborating places throughout the nation, based on the espresso home chain.
Throughout the annual day-long occasion, Starbucks stated it’s going to hand out free reusable pink cups “whereas provides final” to prospects that purchase one of many chain’s vacation drinks. The “limited-edition” pink cups will likely be 16 ounces.
Starbucks revealed the date it’s going to maintain Pink Cup Day this 12 months. (Aleksander Kalka/NurPhoto through Getty Photos / Getty Photos)
All sizes and temperatures of drinks from Starbuck’s recently-launched vacation menu and its fall menu can earn prospects a free reusable pink cup on Thursday, and so can sizzling candies, the corporate stated. The latter of these two seasonal menus has been accessible since Aug. 22.
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“The reusable pink cup giveaway is on the market nevertheless you order, whether or not ordering within the Starbucks retailer, within the drive-thru, on the Starbucks app utilizing the order forward and pay function, or by way of Starbucks supply (accessible by way of Uber Eats, Door Sprint and GrubHub apps),” Starbucks stated.
All sizes and temperatures of drinks from Starbuck’s recently-launched vacation menu and its fall menu can earn prospects a free reusable pink cup. (Joe Raedle/Getty Photos / Getty Photos)
The corporate on Tuesday rolled out a function permitting prospects to order meals and drinks for supply by Door Sprint contained in the Starbucks app. Vacation drink orders positioned that manner are eligible for Thursday’s giveaway, too.
Pink Cup Day has helped drum up increased site visitors for Starbucks previously.
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Final 12 months, Pink Cup Day introduced a 31.7% improve in Starbucks visits “relative to the earlier 5 week day by day common,” based on Placer.ai. The analytics firm additionally reported years like 2022 and 2021 noticed increased jumps of 81% and 65% on Pink Cup Day.
Pink Cup Day has helped drum up increased site visitors for Starbucks previously. (Joe Raedle/Getty Photos / Getty Photos)
On the finish of October, Starbucks stated its fiscal 2024 world comparable gross sales posted a 2% decline.
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The corporate, beneath the brand new management of CEO Brian Niccol, is making a collection of modifications that he has stated are supposed to “win again prospects and return to progress.”
There have been practically 40,200 Starbucks places globally as of the tip of September, together with about 18,400 in North America, based on the corporate.