Can ‘mainstream media’ survive the second Donald Trump era?

Media bosses are warning that Donald Trump’s second administration may deliver a crackdown on press freedom as they face the return of a US president who has denounced journalists as “the enemy of the folks”.

Since his first profitable presidential marketing campaign eight years in the past, Trump has routinely castigated the “mainstream media”, which he derides as “pretend information”. This time spherical he ratcheted up his criticisms, repeatedly threatening to revoke broadcast licences for information channels similar to CBS, NBC, ABC and Fox, and saying final month it was time to “straighten out” the “corrupt press”. 

As the previous actuality tv star prepares to maneuver again into the White Home, US information teams concern he’ll make good on his threats by regulation, litigation or intimidation. The nervousness comes at a time of heightened vulnerability for the US information media, which is dealing with declining audiences, plunging belief and waning relevance as giant teams of the nation’s inhabitants discover their info elsewhere. 

“The demonisation of the press, which is a part of the Maga message, has contributed to a dramatic erosion of belief”, mentioned Andrew Heyward, who was the president of CBS Information from 1996 to 2005. 

Trump verbally “insulted, attacked or threatened the media” at the least 108 occasions between September 1 and October 24, in accordance with an evaluation by Reporters With out Borders — and that’s excluding his social media exercise.

Mission 2025, a Republican think-tank manifesto for Trump’s second time period, outlines plans to defund public broadcasters Nationwide Public Radio and PBS, and to make it simpler to grab journalists’ emails and cellphone data.

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Republican think-tank manifesto Mission 2025 has outlined plans to defund public broadcasters similar to Nationwide Public Radio © Samuel Corum/Bloomberg

“Trump has a observe report of sick favour to those that don’t report the world as he sees it,” mentioned Geordie Greig, editor-in-chief of the Impartial, who first interviewed Trump in 1993. “He complained that I had quoted banks who mentioned he was in dire debt. He was.”

Trump typically break up his airtime in the course of the marketing campaign between Rupert Murdoch’s Fox Information and podcasts hosted by “bro-culture” figures similar to Joe Rogan and Logan Paul. However he shunned another information shops and broadcasters, declining to look on CBS’s 60 Minutes — a practice for US presidential candidates since 1968.  

Trump is suing CBS Information, accusing 60 Minutes of enhancing an interview with Kamala Harris in a approach that flattered the vice-president. He additionally mentioned his debate with Harris, which many observers judged her to have received, had been “rigged” by CBS. “They ought to remove their licence for the best way they did that,” he mentioned. 

Whereas Trump has beforehand misplaced defamation lawsuits in opposition to media shops together with CNN and The New York Instances, the threats are expensive and time-consuming for media organisations which might be already below monetary strain.

“When you’re hit with a multibillion-dollar lawsuit, you continue to must take care of that even when it’s frivolous,” mentioned Marty Kaplan, professor of communication and journalism on the College of Southern California. 

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Kamala Harris in her ‘60 Minutes’ interview on CBS in October, which Donald Trump claims was edited to flatter the vice-president © 60 Minutes/YouTube

The chair of the Federal Communications Fee, which regulates US radio and TV, mentioned in October that it “doesn’t revoke licences for broadcast stations just because a politician disagrees with or dislikes content material or protection”. 

However Trump has pledged to deliver the FCC, an impartial regulatory company, “again below presidential authority, because the structure calls for” — a misreading of the legislation, in accordance with media students. “What he needs is to weaponise the FCC”, Kaplan mentioned. 

Brendan Carr, one of many company’s two Republican commissioners and a number one contender to be future FCC chair, wrote a chapter in Mission 2025.

Some consider Trump has managed to constrain the press even earlier than profitable the election.

Washington Submit proprietor Jeff Bezos was criticised by his personal newsroom final month after his choice to not endorse a candidate within the election. The transfer, which reversed a coverage in place because the Nineteen Eighties and resulted in an endorsement of Kamala Harris being pulled, sparked concern that the billionaire was kowtowing to Trump to guard Amazon and his different enterprise pursuits. The Los Angeles Instances, owned by billionaire Patrick Quickly-Shiong, additionally broke with its personal custom by declining to endorse a candidate for president. 

“[Trump] is the commander-in-chief of retribution,” Kaplan mentioned. “What occurred with the shortage of endorsements on the Washington Submit and LA Instances arguably was self-censorship out of concern of retribution. When you’re a enterprise particular person, you’re going to concentrate.”

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The Los Angeles Instances broke with custom by declining to endorse a candidate for president © Lucy Nicholson/Reuters

Maybe the most important risk to the US press is its fading relevance, as belief within the mainstream media plummets and consumption habits shift.

Trump received regardless of largely bypassing conventional media shops such because the Submit and the LA Instances in favour of podcasts and wall-to-wall posts by Elon Musk on X, the social media platform owned by the tech billionaire. 

Viewership of this yr’s election night time protection on cable information channels was down about 25 per cent from 2020. A part of that is the results of the transfer away from cable TV packages in favour of streaming. However Trump has additionally endeavoured since his 2016 marketing campaign to discredit many mainstream media shops by accusing them of bias and of shutting down free speech. 

Trump has introduced plans to “shatter the leftwing censorship regime”, blaming “wicked company information media” for “conspiring to control and silence the American folks”. 

He has additionally promised that inside hours of his inauguration, he’ll signal an government order banning any federal division or company from “colluding with any organisation . . . to censor, restrict, categorise, or impede the lawful speech of Americans. I’ll then ban federal cash from getting used to label home speech as mis- or disinformation”.

But regardless of the considerations over what the incoming administration may imply for journalism and few hopes of the identical form of “Trump bump” in audiences that was seen throughout his final administration, there’s a sense of cautious optimism that dealmaking can return to the sector.

David Zaslav, chief government of CNN proprietor Warner Bros Discovery, informed analysts final week that Trump’s return would supply “a chance for consolidation”.

His feedback landed with a thud with journalists at CNN, who’re bracing for job losses and price cuts within the coming months. However on Wall Road, Warner’s struggling inventory worth has risen 8.6 per cent.

“It’s affordable to imagine a pro-consolidation regulatory local weather,” wrote Wealthy Greenfield, analyst at LightShed Companions. “We might anticipate nice urgency to pursue M&A”.

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