Perhaps the best news for Prime Video Thursday night football rating is that the numbers are so good that a bad night stands out.
This week’s Rams-49ers game drew just 12.29 million viewers. Below the annual average of 13.51 million — and well below last week’s 18.48 million for Packers-Lions — it was still a 54 percent jump from last year’s comparable game.
Two TNF contests remain (Broncos-Chargers and Seahawks-Bears), followed by the Prime Video playoffs.
Yesterday’s game was interesting on paper, but the game itself was boring; it was the first game of the season in which neither team scored a touchdown. Many who tuned in out of curiosity probably did.
Regardless, streaming is here to stay. If anything, the NFL will do more and more of this as more and more people cut the cord and rely on apps.