LAS VEGAS — Delta is ramping up content-related choices on its flights because the nation’s dominant air service banks on unique YouTube entry, higher WiFi and AI-powered comfort to court docket frequent fliers from the leisure trade.
Delta has set a cope with YouTube to make the YouTube Premium and YouTube Music providers accessible free on flights for members of its SkyMiles loyalty program. The deal features a number of curated content material from key YouTube creators.
Delta executives introduced the YouTube deal and different flight-experience enhancements because the aviation large gave an expansive presentation Tuesday night on the Sphere in Las Vegas, in reference to the Client Electronics Present. Delta touted plans to mark the corporate’s one centesimal anniversary this yr, noting that it’s the first airline to achieve the centennial mark.
It’s additionally no shock that Delta is leaning exhausting into AI tech. The corporate hopes its Delta Concierge AI-powered private assistant characteristic that’s rolling out this yr on its Fly Delta app will make strides in bettering the general buyer expertise.
The purpose is that with repeated use the Concierge software will come to anticipate particular person shoppers’ wants and assist them streamline the logistics of journey – or what Delta dubbed “contextualized steerage” on every little thing from departure gates to baggage declare particulars to alerting vacationers to climate situations at their locations.
Viola Davis, the famend actor who serves because the “voice” of Delta in promoting, kicked off the keynote speech from Delta CEO Ed Bastian with a rousing introduction hailing the miracle of flight. “Once they say it’s unattainable we are saying, Sit again, chill out and benefit from the flight,” Davis mentioned to rapturous applause in a room stuffed with journey buffs.
Bastian assured the viewers that Delta is dedicated to investing in R&D and tech for the purpose of “re-imagining the way you spend your time on board.”
Extra to come back
(Pictured: Viola Davis on the Delta CES Keynote occasion on the Sphere in Las Vegas)